Amazon PPC Manager

We are seeking a highly analytical, performance-driven Amazon PPC Manager to lead and scale our advertising channels on Amazon. In this role, you will be responsible for planning, executing, and optimizing end-to-end paid search and display advertising campaigns across our brand catalog.

The ideal candidate possesses deep expertise in Amazon Advertising platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP), a data-first mindset, and a proven track record of managing significant advertising budgets while maintaining target ACoS, TACoS, and ROAS parameters.

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Key Responsibilities
Campaign Strategy & Execution
• Design, launch, and manage high-performing Sponsored Products, Sponsored Brands (Video/Store Spotlight), and Sponsored Display campaigns.
• Structure and execute full-funnel advertising strategies targeting both intent-based shoppers and brand awareness segments.
• Plan and manage budget allocation across evergreen campaigns, seasonal pushes, and new product launches (NPL).
Keyword & Bidding Optimization
• Perform continuous keyword research, harvesting, indexing, and negative keyword filtering to eliminate inefficient ad spend.
• Execute day-to-day bid adjustments based on conversion rates, placement performance (Top of Search vs. Product Pages), and dayparting data.
• Leverage automated bidding tools and algorithmic strategies alongside manual controls to ensure optimal return.
Data Analytics & Reporting
• Monitor key performance indicators daily, including ACoS, TACoS, ROAS, CTR, CVR, Ad Spend, and Total Revenue.
• Analyze campaign impact on organic keyword rank and overall market share (Share of Voice).
• Produce weekly and monthly performance reports with actionable insights and executive summaries for leadership.
Inventory & Listing Alignment
• Collaborate with Content and SEO teams to align ad targets with listing optimizations (titles, bullet points, backend keywords).
• Partner with Supply Chain/Inventory teams to dynamically adjust ad spend based on stock levels, lead times, and sell-through velocity.
Market Intelligence & Innovation
• Stay ahead of Amazon Advertising updates, beta programs, algorithmic shifts, and industry best practices.
• Perform competitive analyses to identify market share opportunities, defense strategies, and emerging target keywords.

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Qualifications & Requirements
• Experience: 3+ years of hands-on experience managing Amazon PPC campaigns with a proven portfolio of driving sustainable brand growth.
• Budget Management: Demonstrated experience managing monthly ad spend
• Software & Tools Proficiency:
o Expert knowledge of Amazon Seller Central and Advertising Console.
o Experience with Amazon analytics tools (e.g., Helium 10, Jungle Scout, DataDive, or Brand Analytics).
o Familiarity with third-party automation tools (e.g., Perpetua, Pacvue, BidX, or Prestozon).
• Technical Skills: proficiency in using AI, and ability to monitor and ensure that anomalies are found and alerted to management before management sees it
• Analytical Mindset: Strong ability to interpret raw sales/ad data and convert numbers into strategic action plans.
• Communication: Excellent written and verbal communication skills for cross-functional alignment and reporting.


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