B2B Lead Generation & Outreach Specialist

We are a leading Amazon agency looking for a B2B Lead Generation & Outreach Specialist to build a repeatable system for generating qualified sales opportunities.

You will own our outbound engine from ideal customer profile and prospect research through email and LinkedIn outreach, CRM automation, booked meetings, and reporting. The goal is not maximum activity or low-quality meetings. It is a predictable pipeline of established brands that are a strong fit for our services.

This is a hands-on role. You should be comfortable setting the strategy, building the workflows, launching campaigns, studying the results, and improving the system every week.

What You Will Own

- Define our ideal customer profiles, buyer segments, triggers, and target accounts.
- Build, enrich, verify, score, and prioritize prospect lists using relevant company, marketplace, product, and buying signals.
- Develop offers and messaging for founders, ecommerce leaders, and marketplace executives.
- Build and optimize cold-email campaigns in Instantly or a similar outreach platform.
- Build and optimize LinkedIn outreach in HeyReach or a similar platform.
- Manage leads, pipeline stages, workflows, follow-up, and reporting in GoHighLevel (GHL).
- Maintain data quality, domain and inbox health, email deliverability, and CRM hygiene.
- Use AI for research, segmentation, personalization, copy development, analysis, and automation.
- Coordinate email and LinkedIn sequences, reply handling, and automatic campaign pausing.
- Test audiences, signals, offers, messages, and follow-up sequences systematically.
- Track the funnel from prospect to reply, qualified meeting, opportunity, proposal, and closed client.
- Give the founder a concise weekly view of performance, learnings, risks, and next actions.

What We Are Looking For

- Proven experience building a B2B outbound lead-generation system that produced qualified opportunities.
- Strong knowledge of ICP design, segmentation, positioning, messaging, testing, and funnel analytics.
- Hands-on experience with GoHighLevel (GHL) for CRM, pipeline management, workflows, and reporting.
- Hands-on experience with Instantly or a comparable cold-email platform.
- Hands-on experience with HeyReach or a comparable LinkedIn outreach platform.
- Experience with tools such as Clay, Apollo, Smartlead, n8n, Make, or Zapier is a plus.
- A solid understanding of cold-email infrastructure, list hygiene, and deliverability.
- The ability to write concise, credible outreach that sounds human and relevant.
- Practical experience using AI in daily outbound work without relying on generic mass personalization.
- Strong analytical judgment and excellent written and spoken English.

Experience selling agency, ecommerce, Amazon, SaaS, or other high-value B2B services is strongly preferred.

First 90 Days

- You will audit the current outbound system, define the ICP and core offers, organize GHL, launch coordinated email and LinkedIn campaigns, establish reliable reporting, and build a regular testing cadence. Success means we know which segments, signals, and messages produce qualified meetings and can see the pipeline clearly from first touch to close.

This Role Is Not a Fit If

- Your experience is limited to manual appointment setting from someone else's lists and scripts.
- You measure success by activity or raw meeting volume instead of qualified pipeline.
- You rely on generic scraped lists or low-quality AI personalization.
- You need the founder to design every campaign or tell you what to test next.
- You cannot explain the conversion rates and business results of a lead-generation system you operated.

How to Apply

Begin your application with BUILD THE PIPELINE and include:

- Your résumé or LinkedIn profile.
- The audience, offer, channels, tools, and responsibilities involved.
- The qualified meetings, opportunities, pipeline, or revenue it produced. Use real numbers where possible.
- Explain how you have used GHL, Instantly (or similar), and HeyReach (or similar). Be specific about what you personally configured and managed.
- Describe one test that failed, what you learned, and what you changed.
- Give one specific example of how AI improves your outbound work.

Generic applications that do not answer these questions will not be considered.