Content & Design Assistant (WordPress + Canva) for Australian Fashion Media Brand

vWe aren't your typical DTC brand. Lumin went from $0 to $1M/month in our first year. A hair loss brand built for Black women, with our own stock in the USA and an obsession with the full customer journey that our competitors simply don't have. Now we're scaling to $10M/month, and your growth here is limited only by your ambition.

THE ROLE: Creative Strategist
You aren't just a strategist; you are the Creative Engine of this brand. You do the research, you crack the concepts, you read the data, and you call the shots. With your own team of video editors executing your vision. You think it, they build it, you ship it. Fast.

WHAT YOU'LL OWN

The Research — You'll know our customer better than anyone: her hair, her frustrations, her wins, the comments section, the competitors. All of it.

The Concepts — A constant stream of angles and hooks worth testing. Not one idea a month. A machine.

The Data — You know which ad won, why it won, and what to launch next before anyone has to ask.
The Growth — You won't be a number here. You'll be in the room, and we expect your input on how we scale. If you see it, say it.

THE RHYTHM
Month 1: Five creative batches a week. Research → concept → brief your editors → launch → learn. That's the tempo.

Month 2+: We look at the results together and the role grows with them. The better you perform, the bigger this gets.

THE DEAL
Base salary + performance. Always. When the brand wins because of your work, you win with it. Add your own editing team, a real seat at the table, and a front-row role in taking a brand from $1M to $10M/month.

WHO WINS THIS ROLE
Proven creative strategy experience in e-commerce/DTC — with numbers to back it up
Painfully fast. Idea to live ad in days, not weeks
Proactive by default — nobody has ever needed to tell you to take initiative
Genuine understanding of our customer. Black women's hair, and what hair loss means emotionally, is the heart of this brand — not a footnote

READY?
Skip the generic cover letter. Send us the work you're most proud of — with results — and one concept you'd test for Lumin in your first week.

If you felt something reading this, that's your signal. Apply now.

Trylumin.co