Content & Social Media Manager

Australian based company Honu Paddleboards is looking for an efficient, experienced and enthusiastic Content & Social Media Manager.

As the Content & Social Media Manager , you will support the founder and small team to drive impactful content & creative initiatives for Honu Paddleboards and its brand partners. To achieve this, you will manage the creative pipeline, own social media posting and performance reporting across our channels, facilitate ideation and strategy meetings, conduct comprehensive competitor and market research, ensure quality control and brand consistency across all creative assets, coordinate production workflows, develop graphic and video content, optimise creative processes using AI tools, and maintain clear communication channels within the team.

Tasks include but are not limited to:

Creative Pipeline Management
* Monitoring the team's creative communication channels
* Organise Ideas into the Creative Pipeline
* Keep the Pipeline Organised

Research & Support
* Conduct regular reviews of competitors
* Collect creative examples from various sources
* Create an Inspiration Library

Quality Control & Approvals
* Ensure Brand Consistency across all creative materials
* Accuracy and Quality Check all creative materials

Production Coordination
* Guide creative projects from the initial idea stage through production and testing
* Monitor project timelines to ensure deadlines are met
* Utilise AI tools for generating ideas, improving scripts, and enhancing creative copy

Creative Asset Development
* Create Basic Graphic Designs
* Perform Simple Video Edits.
* Work with team members to develop and refine creative assets
* Monitor and review current content styles, trends and formats to ensure best performing formats are being used

Social Media Management
* Plan and publish content across all owned channels (Blogs, Instagram, TikTok, YouTube, Facebook)
* Adapt captions, formats and timing to what works best on each platform
* Monitor comments, DMs and mentions - reply or escalate as appropriate
* Monitor engagement, reach, follower growth and other key metrics across all channels
* Provide a regular report on what's working, what's not, and what to try next
* Use performance data to shape what goes into the creative pipeline next

Reporting & Communication
* Deliver consistent, regular updates on the progress of creative projects to relevant stakeholders
* Gather necessary materials and send approval requests to the decision-makers promptly
* Ensure smooth, clear communication channels are maintained with all team members

Daily Creative Management
* Review tasks daily, update progress, communicate roadblocks and achieve deadlines
* Join daily 7:30 AM stand-up meetings to discuss creative progress, share updates, and flag any issues that need attention

If you think this job aligns with your skillset - please submit your CV and a video introduction telling us a little bit about you and why you'd like to work with us.