Creative Strategist

Creative Strategist

PWRD Media | Remote | 11:00 to 19:00 CET, Monday to Friday | $1,500/month

Apply here: ----------

About the role

We build and run client acquisition systems for insurance, wealth management and financial advisory firms in the US market. Our clients do not want brand awareness. They want qualified appointments on the calendar, and the creative is the single biggest lever on whether that happens.

We are hiring a Creative Strategist to own the concept-to-asset pipeline across our client portfolio. You will d ---------- what angle we test, write the hook, produce the asset using AI video and image tooling, and hand it to the media buying team ready to launch. When it wins, you scale the concept. When it dies, you already have the next three loaded.

This is not a design role. We are not looking for someone who makes things look nice. We are looking for someone who understands why a 47 year old homeowner in Texas stops scrolling, and can turn that into 15 variations by Thursday.

What you will actually do

Concepting and angle development

Research the market, the offer and the competitor set for each client before writing a single line
Build out concept sets per client, typically 10 distinct concepts with 12 to 15 variations each
Develop offers and angles that lead with specific pain, not generic savings claims
Maintain a swipe and teardown library of what is working across the portfolio and in the wider US market

Production

Generate video ads using Higgsfield and equivalent AI video tooling
Generate static and image-based ads using Manus, Midjourney, Nano Banana or similar
Write scripts, hooks, on-screen copy, primary text and headlines
Direct and edit UGC-style, talking head, testimonial-style and motion formats
Ship organised, correctly named, correctly sized asset packs to Google Drive for the media buying team

Working with media buying

Sit in weekly creative reviews with the Media Buyers and Head of Fulfilment
Read the performance data yourself. CPL, CTR, hook rate, hold rate, cost per qualified appointment
Diagnose whether a losing ad failed on hook, offer, format or audience, and iterate accordingly
Feed winning concepts back into the template library so the wider team can deploy them

Portfolio and systems

Build reusable creative templates by vertical, currently home, auto, commercial, life and health insurance, with wealth management being added
Keep the creative refresh cadence running so no account goes stale
Document your process into our internal operating hub so it is repeatable
What we need from you

Non-negotiable

Demonstrable experience producing paid social creative for the US market. You understand US consumer language, cultural references and buying psychology
Hands-on production experience with AI video and image generation tools. Higgsfield, Manus, Runway, Kling, Veo, Midjourney or equivalent
Comfortable using Claude or similar LLMs as a working tool for research, scripting and iteration, not as a novelty
Track record of developing offers and angles, not just executing someone else's brief
Experience working directly alongside media buyers and reading performance data
Availability 11:00 to 19:00 CET, Monday to Friday, with overlap into the US morning

Strongly preferred

Direct experience in insurance, financial services or another regulated, high-intent vertical
Understanding of Meta advertising policy around financial products and what triggers rejections
Volume production experience. You have shipped hundreds of assets, not dozens
Experience with white-label or client-facing work where your name never appears on the output

Who this is not for

Brand designers looking to build beautiful campaigns
Anyone who needs a fully written brief before they can start
Anyone who has only worked ecommerce and assumes the same playbook transfers
Tools you will be working in

Higgsfield, Manus, Claude, Meta Ads Manager, Google Drive, Slack, Loom, GoHighLevel, Figma or Canva as needed.

If you have your own stack that gets better output faster, we want to hear about it.

What good looks like

First 30 days

Onboarded onto the portfolio, audited the current creative across all live accounts
Shipped your first full concept set for at least two clients
Established your production workflow and asset handoff format with the media buying team

First 60 days

Running the creative pipeline across the insurance portfolio without daily oversight
At least one concept scaled off the back of your testing
Vertical template libraries started for home, auto and commercial

First 90 days

Measurable movement on cost per qualified appointment attributable to creative
Refresh cadence running on schedule across every active account
Process documented and handed into the operating hub
Structure and reporting

You will report to the Head of Fulfilment and work daily alongside the Media Buyers, the Head of Client Success and the tech team. You will not be client-facing. All work is delivered under the client's brand. PWRD Media is invisible in every client-facing asset.

Terms
Fully remote
11:00 to 19:00 CET, Monday to Friday
$1,500 per month, contractor engagement, paid monthly
Performance-linked bonus available once creative-attributed metrics are established
How to apply

Complete the short application form: ----------

Prepare two things before you start:

A Google Drive folder with 5 to 10 creative examples, at least 3 of them video. Sharing set to "anyone with the link can view"
A Loom video, 3 to 5 minutes, walking us through one of those creatives from brief to final

Applications without both will not be reviewed.

Apply: ----------

Creative Strategist

PWRD Media | Remote | 11:00 to 19:00 CET, Monday to Friday | $1,500/month

Apply here: ----------

About the role

We build and run client acquisition systems for insurance, wealth management and financial advisory firms in the US market. Our clients do not want brand awareness. They want qualified appointments on the calendar, and the creative is the single biggest lever on whether that happens.

We are hiring a Creative Strategist to own the concept-to-asset pipeline across our client portfolio. You will d ---------- what angle we test, write the hook, produce the asset using AI video and image tooling, and hand it to the media buying team ready to launch. When it wins, you scale the concept. When it dies, you already have the next three loaded.

This is not a design role. We are not looking for someone who makes things look nice. We are looking for someone who understands why a 47 year old homeowner in Texas stops scrolling, and can turn that into 15 variations by Thursday.

What you will actually do

Concepting and angle development

Research the market, the offer and the competitor set for each client before writing a single line
Build out concept sets per client, typically 10 distinct concepts with 12 to 15 variations each
Develop offers and angles that lead with specific pain, not generic savings claims
Maintain a swipe and teardown library of what is working across the portfolio and in the wider US market

Production

Generate video ads using Higgsfield and equivalent AI video tooling
Generate static and image-based ads using Manus, Midjourney, Nano Banana or similar
Write scripts, hooks, on-screen copy, primary text and headlines
Direct and edit UGC-style, talking head, testimonial-style and motion formats
Ship organised, correctly named, correctly sized asset packs to Google Drive for the media buying team

Working with media buying

Sit in weekly creative reviews with the Media Buyers and Head of Fulfilment
Read the performance data yourself. CPL, CTR, hook rate, hold rate, cost per qualified appointment
Diagnose whether a losing ad failed on hook, offer, format or audience, and iterate accordingly
Feed winning concepts back into the template library so the wider team can deploy them

Portfolio and systems

Build reusable creative templates by vertical, currently home, auto, commercial, life and health insurance, with wealth management being added
Keep the creative refresh cadence running so no account goes stale
Document your process into our internal operating hub so it is repeatable
What we need from you

Non-negotiable

Demonstrable experience producing paid social creative for the US market. You understand US consumer language, cultural references and buying psychology
Hands-on production experience with AI video and image generation tools. Higgsfield, Manus, Runway, Kling, Veo, Midjourney or equivalent
Comfortable using Claude or similar LLMs as a working tool for research, scripting and iteration, not as a novelty
Track record of developing offers and angles, not just executing someone else's brief
Experience working directly alongside media buyers and reading performance data
Availability 11:00 to 19:00 CET, Monday to Friday, with overlap into the US morning

Strongly preferred

Direct experience in insurance, financial services or another regulated, high-intent vertical
Understanding of Meta advertising policy around financial products and what triggers rejections
Volume production experience. You have shipped hundreds of assets, not dozens
Experience with white-label or client-facing work where your name never appears on the output

Who this is not for

Brand designers looking to build beautiful campaigns
Anyone who needs a fully written brief before they can start
Anyone who has only worked ecommerce and assumes the same playbook transfers
Tools you will be working in

Higgsfield, Manus, Claude, Meta Ads Manager, Google Drive, Slack, Loom, GoHighLevel, Figma or Canva as needed.

If you have your own stack that gets better output faster, we want to hear about it.

What good looks like

First 30 days

Onboarded onto the portfolio, audited the current creative across all live accounts
Shipped your first full concept set for at least two clients
Established your production workflow and asset handoff format with the media buying team

First 60 days

Running the creative pipeline across the insurance portfolio without daily oversight
At least one concept scaled off the back of your testing
Vertical template libraries started for home, auto and commercial

First 90 days

Measurable movement on cost per qualified appointment attributable to creative
Refresh cadence running on schedule across every active account
Process documented and handed into the operating hub
Structure and reporting

You will report to the Head of Fulfilment and work daily alongside the Media Buyers, the Head of Client Success and the tech team. You will not be client-facing. All work is delivered under the client's brand. PWRD Media is invisible in every client-facing asset.

Terms
Fully remote
11:00 to 19:00 CET, Monday to Friday
$1,500 per month, contractor engagement, paid monthly
Performance-linked bonus available once creative-attributed metrics are established
How to apply

Complete the short application form: ----------

Prepare two things before you start:

A Google Drive folder with 5 to 10 creative examples, at least 3 of them video. Sharing set to "anyone with the link can view"
A Loom video, 3 to 5 minutes, walking us through one of those creatives from brief to final

Applications without both will not be reviewed.

Apply: ----------