Creative Strategist / Media Buyer — Meta Ads (Australian agency, full time, remote)

We're a Perth-based agency running Meta and Google Ads for clients in coaching, health, trades, construction, finance and hospitality. Lead gen, not ecommerce.

You'd own the message and the account. That means researching the market and what competitors are running, working out why leads are expensive, building the strategy for the account, d ---------- the angle, writing the hooks and the ad copy and the video scripts, briefing an editor to produce them, then launching and reading the tests yourself in Ads Manager.

What we need you to actually be good at

Competitor and market research. Ad Library, offers, angles, what the niche is saturated with and what nobody is saying
Building a full account strategy from scratch: offer, audience, funnel, creative direction, testing plan
Looking at an account that isn't performing and telling us why, specifically
Writing hooks and offers that are different from what everyone else in the niche is running
Running Meta campaigns end to end: structure, budgets, audiences, launching, scaling, killing
Briefing an editor clearly enough that they don't have to guess