Digital Marketing Manager, CRM and Automation

Job Code: LA-DMM-01

ROLE OVERVIEW

We are hiring a Digital Marketing Manager to lead marketing strategy and manage the systems that turn our website, funnels, and campaigns into a reliable lead-generation engine. This role owns the customer journey from first contact through conversion, with a strong focus on marketing strategy, email marketing, and paid advertising, supported by CRM management and marketing automation in GoHighLevel (GHL).

This is both a strategic and hands-on role. You will identify conversion opportunities, plan and execute marketing campaigns, and continuously test and optimize performance. The role also includes managing a junior marketer - delegating tasks, reviewing their work, and helping them grow. The ideal candidate is analytical, collaborative, and highly detail-oriented, with the initiative to take projects from strategy through execution.

As part of joining Lypad Academy, you will complete an intensive 40-hour Amazon Influencer Program (AIP) training before transitioning into your regular responsibilities. The training is designed to give you a strong understanding of how the Amazon Influencer business works and the foundational knowledge needed to succeed in your role.

Training runs from September 28 - October 2, 9:00 AM to 6:00 PM PHT, including a one-hour lunch break. Full attendance, active participation, and completion of all learning assessments are required.

After successfully completing the training, you will begin a 30-day paid trial period with Lypad Academy, giving you and the team an opportunity to ensure a strong fit for the role. Upon successful completion of the trial period, you will transition to the full contract and benefits package.

Find us here:
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WHAT YOU'LL DO

- Develop and execute marketing strategy across email, paid ads, and organic channels
- Plan and manage email marketing campaigns and automation sequences
- Plan and manage paid social and search ad campaigns
- Manage and optimize existing sales funnels and landing pages in GoHighLevel (GHL)
- Set up and maintain CRM pipelines, lead tracking, and automated workflows
- Develop landing pages, graphics, and other marketing assets aligned with brand and campaign goals
- Manage social media accounts for marketing purposes and community engagement
- Monitor funnel and campaign performance, and optimize for conversion
- Collaborate with the team on marketing strategy and process improvements
- Maintain organized records of campaigns, leads, and marketing assets
- Grow into managing, training, and mentoring a junior marketer, including delegating tasks, reviewing work, and providing constructive feedback

REQUIRED QUALIFICATIONS

- Excellent English communication skills, both written and verbal
- Experience developing and executing marketing strategy, from planning through campaign execution
- Hands-on experience using GoHighLevel (GHL) to optimize and improve existing funnels
- Track record of running effective email marketing campaigns
- Experience running paid social or search ad campaigns
- Solid background in digital marketing and lead generation
- Intermediate copywriting proficiency for email campaigns, social media, and funnel content
- Experience managing social media for marketing purposes and community engagement
- Basic video editing and graphic design experience, or a willingness to learn and develop these skills
- Must be collaborative, a team player, and receptive to feedback
- Proficiency in using AI and productivity tools to work efficiently and streamline workflows
- Strong organizational, time-management, and problem-solving skills
- Able to work independently, meet deadlines, and learn new systems quickly
- Reliable high-speed internet connection of at least 100 Mbps and a professional remote work setup
- Must be comfortable with Hubstaff installed and used for productivity monitoring, time tracking, and payroll
- Available for at least 3 hours of overlap with EST (7:00-10:00 AM EST)

NICE TO HAVE

- Strong eye for design, with experience in graphic design or web design
- Experience or familiarity with affiliate marketing
- Familiarity with online course, coaching, or membership-based business models
- Experience managing, training, or mentoring junior team members

COMPENSATION AND BENEFITS

- $900 to $1,100 USD per month, depending on experience and skills
- 13th Month Pay
- Annual merit raise and performance-based bonuses
- 3 paid sick days, 2 PTO days, and paid Regular Philippine Holidays
- Full-time (40 hours/week), renewable contract
- Flexible working hours, with a required 3-hour overlap with EST (7:00–10:00 AM EST)
- Long-term position with growth opportunities

The successful candidate will undergo AIP training followed by a 30-day trial period before becoming eligible for the full benefits package.

HOW TO APPLY

Please submit all the following required materials:

- To confirm that you have read the entire job post, use the job code listed above as your application subject line + your nickname
- Updated resume highlighting your relevant work experience
- A 1 to 2-minute video introduction
- Portfolio showcasing relevant work, including funnels, websites, or CRM builds, with measurable results such as conversion improvements, leads generated, pipeline growth, revenue impact, etc.
- Screenshot of your computer specifications with the System Information visible:
- Windows: Intel Core i7, 10th Generation or newer, or AMD Ryzen 7, 5000 Series or newer
- Mac: Apple M1 or newer
- Internet speed test screenshot from Speedtest.net
- Minimum of 100 Mbps download and upload speed

Only applicants who submit all required materials will be considered for an interview.

IF SELECTED FOR AN INTERVIEW

Shortlisted applicants will be asked to complete the following free online assessments:

- Big Five Personality Test - Take the Big Five Personality Test
- FSIQ Test - Take the FSIQ Test
- 16Personalities Test - Take the 16Personalities Test