"Digital Marketing Pro - PPC / Google Ads, Website Build & SEO (US Home Services Co., Full-Time) "

We are a growing HVAC, Plumbing and Electrical company in Cleveland, Ohio (USA), and we are launching a new electrical brand. We are looking for ONE excellent full-time digital marketing professional to own our entire online presence.

This is not an entry-level "social media assistant" job. You are the person responsible for how many phone calls our business gets. We want a pro.

WHAT YOU WILL DO

1. PPC - THIS IS THE #1 PRIORITY
- Build, launch, run and optimize all of our paid advertising: Google Ads (Search, Performance Max, Local Services Ads / Google Guaranteed), Bing Ads and paid social.
- Own the budget, bidding, keywords, negative keywords, ad copy, landing pages and call tracking.
- We measure you on BOOKED JOBS and cost per booked job - not impressions and not clicks.

2. BUILD OUR WEBSITE
- Build the website for our electrical company from scratch (WordPress or a modern equivalent).
- Fast, mobile-first and built to convert: click-to-call, service pages, service-area pages, quote forms, reviews, and tracking installed correctly.
- Keep it maintained and keep improving it.

3. SEO
- Local SEO for the Cleveland / Northeast Ohio market: Google Business Profile optimization, service-area pages, on-page and technical SEO, citations and review generation.
- Get us ranking in the local map pack.

4. TRACKING AND REPORTING
- GA4, Google Tag Manager, conversion tracking and call tracking (CallRail or similar).
- Weekly report: spend, leads, booked jobs, cost per lead, what you changed, what is next. You must be able to prove what every dollar produced.

5. CREATIVE AND SOCIAL
- Produce social media graphics, ad creative and simple video edits.
- Manage and post consistently on our social channels.

WHAT WE REQUIRE
- PROVEN PPC experience. You must be able to show real Google Ads accounts you personally managed, the budgets, and the results. This is our #1 requirement.
- You can build a professional website yourself, end to end - not just "edit a template".
- Strong local SEO experience, ideally for US home-service businesses.
- Hands-on with GA4, Google Tag Manager and conversion / call tracking.
- Good written English - you will write ad copy and website copy aimed at American homeowners.
- Design ability: Canva, Photoshop or Figma.
- Extremely organized, self-managing and proactive. We want a professional who tells US what should be done next, not someone waiting for instructions.

BIG PLUS
- Experience marketing HVAC, plumbing or electrical companies in the United States.
- Experience with Local Services Ads (Google Guaranteed).
- Google Ads certification.
- Experience with ServiceTitan (we run our whole operation on it) or similar field-service software.

THE SCHEDULE
Full-time, 40 hours per week, Monday to Friday, with a solid daily overlap with US Eastern Time business hours so you can coordinate with the owner and the office.

WHAT WE OFFER
- Long-term, stable full-time position with a growing US company.
- Real ownership of the marketing - your work directly grows the business, and your pay grows with it.
- Direct access to the owner. No layers of management.

THE WEBSITE WE WANT - LOOK AT THIS FIRST
Here is the standard we are aiming at: ----------
Study it before you apply. Notice that it is not a brochure, it is a lead machine: click-to-call and "book online" on every screen and in a sticky mobile bar, proof and star ratings directly under the hero, a booking form high on the page, a separate page for every single service, a separate page for every city we serve, standing coupon offers, and an FAQ section. That is the machine we want you to build for us - our own brand, our own photos, our own copy.

In your application, tell us ONE thing you would do better than that site.

HOW TO APPLY - READ THIS CAREFULLY
Applications that do not follow these steps will not be read.

1. Start your message with the word PPC.
2. Send links to 2 or 3 websites that YOU personally built.
3. Tell us the monthly ad budget you have personally managed, on which platforms, and the actual results (leads, cost per lead, conversion rate).
4. Tell us which of the four areas above is your strongest and which is your weakest. Be honest.
5. Answer the question above: one thing you would do better than the reference site.
6. Include your WhatsApp number. Shortlisted candidates get a live WhatsApp video interview with the owner.