Ecom Direct Response Video Editor

About This Role
We’re Five Star Napkins - the luxury cocktail napkin trusted by Michelin-starred restaurants, five-star hotels, and Forbes Travel Guide establishments.

We’re looking for a world-class, performance-driven video editor who lives and breathes DTC creative. Someone who understands that creative is the targeting, that pacing determines attention, and that ads must follow human psychology.
You’ll be transforming raw UGC, studio footage, product demos, and stock into thumb-stopping Meta ads that follow modern DTC best practices: fast cuts, strong curiosity loops, bold hooks, high proof density, and clean, legible captions.
This role is for someone who actively studies why ads win or lose—who stays ahead of platform trends and has a real POV on creative decision-making.

What You’ll Do
- Edit high-performing paid ads across Meta, TikTok, and IG using:
- Fast-paced, retentive structures (accelerated cuts, zooms, reframes, beatswitches, micro-pattern breaks)
- Platform-native pacing, tuned to stop scroll in the first 1–3 seconds
- Curiosity-driven narrative flow that mirrors winning DTC storytelling frameworks
- High clarity captioning (safe-zone-aware, legible, bold, timed to beats)
- Sound design that feels native: punchy SFX, transitions, pacing-based music, platform-familiar audio trends
- Build ad variants with different hooks, angles, and proof placements
- Export clean 9:16 files with proper A/V safe zones and compression settings


What You Already Know (Non-Negotiables)
- Deep understanding of DTC performance editing
- You think in consumer psychology
- You understand why ads fail
- You’ve already edited tens or hundreds of performance ads
- Preferably inside a DTC brand, performance marketing agency, UGC studio, or eCom growth team.

Required Skills
- 3–5+ years cutting Meta, TikTok, IG Reels, ads
- Strong graphic design skills (motion graphics, overlays, compelling typography, safe-zone mastery)
- Ability to craft hooks, pattern breaks, and narrative arcs based on best-practice frameworks
- Fluent in Premiere, Capcut, Canva
- Understanding of performance KPIs: scroll-stop rate, hold rate, IPM, CTR, thumb-stop ratio
- Ability to follow structured creative frameworks

Why Join Us?
At Five Star Napkins, we’re scaling a brand that’s as luxurious as our content is a central part of that growth.

This role is your opportunity to:
- Work with a brand trusted by the most prestigious establishments in the world
- Help shape the look, feel, and performance of a high-end DTC brand’s next chapter
- Collaborate with celebrated creators, luxury tastemakers, and top-tier partners
- Be part of a tight, creative team that values quality, performance, and experimentation