Growth & Content Marketing Manager

Growth & Content Marketing Manager

Full-Time | Work From Home | Philippines-Based
Australian Business Hours (Melbourne Time)
This role is much more than a social media coordinator. The successful candidate will be responsible for building and managing a complete marketing and lead-generation engine focused on B2B growth, HubSpot automation, content marketing, and sales support.

Mandatory Requirements
1. Excellent English Communication Skills
• Near-native written and spoken English
• Ability to write professional marketing copy
• Ability to interview stakeholders and convert insights into content
• Comfortable attending meetings with Australian management and sales teams

2. Strong HubSpot Experience (Essential)
The candidate must have practical, hands-on experience with:
• HubSpot CRM
• Landing page creation
• Forms and lead capture
• Email marketing campaigns
• Workflow automation
• Lead nurturing sequences
• Contact segmentation
• Sales sequences
• Reporting and analytics
This is one of the most critical requirements of the role.

3. B2B Marketing Experience
Minimum:
• 3+ years B2B marketing experience
• Understanding of sales funnels
• Lead generation strategies
• Marketing automation
• Customer journey mapping
• Content-led marketing
Experience working with Australian, UK, or US clients would be highly advantageous.

4. Content Creation Skills
Must be able to:
• Write LinkedIn posts
• Write blogs and articles
• Create lead magnets
• Produce short-form videos (liaise with the web & design team)
• Create marketing graphics (liaise with the web & design team)
• Repurpose content into multiple formats

Experience creating content for:
• LinkedIn
• Facebook
• Instagram
• YouTube
• TikTok
is essential.

5. Web and Graphic Design Team Collaboration
• Collaborate with Web and Graphic Design team to ensure design and website deliverables align with marketing objectives, timelines, and brand standards.
• Translate marketing objectives into clear project briefs, technical requirements, and deliverables.
• Prioritize and manage workflow for:
o Graphic design requirements
o Website updates and enhancements
o Landing page development and optimization
o Campaign asset creation
o Promotional content implementation
• Collaborate with Web and Graphic Design team to improve user experience, conversion rates, and campaign performance.
• Coordinate with the team for any website content updates, landing page creation, and ongoing optimization initiatives.
• Coordinate testing and quality assurance.
• Ensure websites and landing pages support campaign objectives and customer journeys.

6. AI Content Creation Tools
Strong experience using AI tools such as:
• ChatGPT
• Claude
• Gemini
• Midjourney
• Canva AI
• Adobe Firefly
• AI video generation platforms
The client specifically wants someone who can leverage AI to increase efficiency.

7. Data & Reporting Skills
Must be comfortable:
• Tracking KPIs
• Monitoring lead generation performance
• Reporting campaign results
• Analysing marketing effectiveness
• Using HubSpot reporting dashboards


Personal Attributes Required
The successful candidate should be:
Essential
• Self-motivated
• Proactive
• Results-focused
• Commercially minded
• Organised
• Able to work independently from home
• Comfortable dealing with senior executives
Important
• Fast learner
• Problem solver
• Process-driven
• Strong attention to detail
• Able to manage multiple projects simultaneously


Work Requirements
Location
• Philippines
• Work From Home
Hours
• Full-time
• Monday to Friday
• Melbourne, Australia business hours
• Approx. 8:30am – 5:00p ---------- lbourne time
Leave
• Holidays: 20 days paid holiday per year accrued
• Sick Leave: 10 days paid sick leave per year accrued, provided with a medical certificate
• Public Holidays: Australian Public Holidays
Equipment Required
• Reliable internet connection
• Modern computer/laptop
• Quality headset
• Quiet home office environment
• Backup internet preferred

Recommended Recruitment Criteria
Must Have
? Excellent English communication
? 3+ years B2B Marketing experience
? Strong HubSpot experience
? Canva proficiency
? Content creation experience
? Marketing automation experience
? AI tools experience
? Work-from-home setup
? Available during Melbourne business hours

Highly Desirable
? Adobe Creative Suite experience
? Australian client experience
? LinkedIn growth marketing experience
? Lead generation campaign experience
? Experience in Aged Care, Education, Medical, or Industrial sectors

Salary (Philippines)
• PHP 60,000 per month