Product Marketing Manager (Consumer Products)

Full-Time | US EST Hours

We're looking for an experienced Product Marketing & Content Specialist who knows how to take a physical consumer product from concept to a complete retail-ready launch.

This is not a social media marketing role.

This is a highly collaborative position where you'll work closely with Product Development, Sales, Design, and Factory teams to transform technical product information into compelling marketing materials for Amazon, major retailers, and eCommerce channels.

If you've worked with consumer products and enjoy organizing product information, writing persuasive product copy, and building launch assets that help products succeed in retail, we'd love to hear from you.

What You'll Do
- Develop compelling product titles, names, and descriptions
- Write feature & benefit statements, selling points, and marketing copy
- Conduct competitor and keyword research to improve product positioning
- Organize technical product specifications into clear, consumer-friendly information
- Build complete Product Launch Packets for new SKUs
- Create Amazon and eCommerce listing content including titles, bullets, descriptions, keywords, and A+ content direction
- Develop product spec sheets, retailer sell sheets, packaging copy, FAQs, and launch materials
- Collaborate closely with graphic designers to create product imagery, infographics, and marketing assets
- Ensure product information remains accurate and consistent across packaging, presentations, retailer websites, catalogs, and online listings

We're Looking For Someone Who
- Has experience marketing and launching physical consumer products
- Has written product marketing copy for Amazon, retail, or eCommerce
- Understands how to position products against competitors
- Has strong organizational skills and enjoys managing detailed product information
- Can translate technical specifications into compelling customer-facing messaging
- Is comfortable working cross-functionally with Product Development, Sales, Design, and Factory teams
- Has exceptional written English
- Can manage multiple product launches simultaneously

Ideal Background
We're especially interested in candidates who have experience with:
- Consumer Products
- Small Appliances
- Housewares
- Electronics
- Home Products
- Retail Consumer Goods

Experience working with retailers such as Amazon, Walmart, Target, Costco, BJ's, Sam's Club, Home Depot, Best Buy, Macy's, or similar retail environments is a significant advantage.

Bonus Skills
- Amazon Listing Optimization
- Product Positioning
- SEO Keyword Research
- Product Naming
- Product Launch Planning
- Retail Marketing
- Packaging Copy
- Product Specification Sheets
- A+ Content Planning

Attention to detail is important in this role. Please submit your resume and answer all screening questions completely. Incomplete applications may not proceed to the next stage.

1. Have you personally launched physical consumer products? Tell us exactly what products you worked on and what you owned from start to finish.

2. Have you created Product Launch Sheets, Product Briefs, Product Information Sheets, or Product Detail Pages like the example below? If yes, how often, and for what types of products?

3. Show us your work. Share 2–3 examples of Product Launch Sheets, Product Briefs, Amazon listings, Product Detail Pages, Sell Sheets, Packaging Copy, or similar materials you've personally created. If you can't share client work, create a sample.

4. Have you optimized product listings or product information pages to increase conversions? Tell us what you changed and what results you achieved.

5. If we gave you a new product with nothing but engineering specifications, how would you turn it into a retail-ready product page that customers actually want to buy?