Senior Marketing & Growth Manager — E-Commerce

We are looking for an exceptional marketer who genuinely knows how to grow a brand and a business.

We don't need someone who only knows how to post on social media, run ads, or follow a marketing calendar. We need someone who understands the entire marketing ecosystem — strategy, branding, performance, content, e-commerce, creators, affiliates, customer psychology, data and sales.

What You’ll Do

You will take ownership of marketing and growth across Singapore, Malaysia and other Asian markets, including:

Build and execute complete marketing and growth strategies

Identify new opportunities to increase sales, customers and market share

Lead marketing across TikTok, Instagram, Facebook, Shopify, Shopee, Lazada and other relevant channels

Develop high-performing Meta and TikTok advertising strategies

Plan launches, promotions, campaigns and offers that drive demand

Build creator, influencer, UGC and affiliate programs

Understand customer behaviour and create marketing angles that make people want to buy

Localise strategies for different Asian markets instead of using the same approach everywhere

Analyse ROAS, CAC, AOV, conversion rate, retention, revenue and other key KPIs

Work closely with designers and content creators to develop high-converting creatives

Study competitors and trends and identify opportunities before others do

Constantly test, optimise and scale what works

Bring ideas, solutions and strategies to management without waiting to be told what to do


Who We Want

We want someone who is extremely strong in marketing.

Someone who can look at a company and immediately start thinking:

Where are the opportunities? What are we doing wrong? What can we do better? How do we acquire more customers? How do we increase sales? How do we make this brand bigger?

You should understand both brand building and performance marketing. Views, followers and engagement are useful, but they are not the end goal. Your marketing should ultimately translate into demand, customers, revenue and long-term brand growth.

You should be highly proactive. We want you bringing ideas to the company — not waiting for the company to give you ideas.

What We're Looking For

Strong experience in e-commerce, digital marketing, performance marketing and brand growth is essential.

Experience in Singapore, Malaysia, Southeast Asia or other Asian markets is highly preferred.

You should be confident with Meta Ads, TikTok Ads, Shopify, TikTok Shop, Shopee, Lazada, creators, affiliates, UGC and analytics.

Strong knowledge of AI marketing tools is also highly valued. We expect our marketing team to know how to use AI to research, analyse, create, test and execute faster.

Most Importantly

We are not looking for someone who just wants a marketing job.

We are looking for someone who lives and breathes marketing, understands why people buy, knows how to create demand, and gets excited about figuring out how to take a brand from where it is today to where it could be tomorrow.

You should be able to think, strategise, execute, analyse and improve — not just execute instructions.

How to Apply

Send us your portfolio, brands you've worked with and actual measurable results you've achieved.

Also answer one question:

“If we gave you an e-commerce brand with a good product but very little awareness, what would you do in the first 90 days to grow it in Singapore and Malaysia?”

Generic or AI-generated answers will not be considered. We want to see how you actually think as a marketer.