Social Media, Content & Community Growth Specialist

# Social Media, Content & Community Growth Specialist

### About Us

We are a fast-growing digital health company building high-quality, user-friendly online experiences for our customers. We’re looking for a creative and resourceful Social Media, Content & Community Growth Specialist to help us create great content, grow our organic audiences, and support our broader marketing team.

This is a hands-on role for someone who enjoys creating content but also understands how to **build an audience and community — not simply post to a social media calendar.**

### What You'll Do

* Manage and grow our organic presence across **TikTok, Instagram, Facebook, YouTube, YouTube Shorts, Reddit, Threads, Pinterest, and other relevant platforms**.
* Develop social content designed to increase **reach, engagement, followers, subscribers, and brand awareness**.
* Look for trends, content formats, topics, and creative opportunities that can help us reach new audiences.
* Create and repurpose content for **TikTok, Reels, YouTube Shorts, videos, graphics, carousels, social posts, and other platform-specific formats**.
* Help develop short-form video concepts, hooks, scripts, and creative ideas.
* Build, manage, and grow our **owned Reddit communities/subreddits** by creating useful content, starting conversations, engaging members, and encouraging ongoing community participation.
* Develop content and discussion ideas that give people a reason to join our communities and keep coming back.
* Work with our outreach and marketing team to turn insights from external communities into new social, Reddit, and content opportunities.
* Write, edit, format, and publish **blog articles and website content**.
* Create attractive graphics and marketing assets using **Canva, Figma, Adobe tools, or similar platforms**.
* Produce creative assets for the broader marketing team, including social media, paid advertising, blog graphics, landing pages, email, and other marketing campaigns.
* Maintain content calendars and keep social, blog, and creative production organized and consistently moving.
* Review content and social performance to understand what is working and use those learnings to improve future content.

### What We're Looking For

* Experience managing social media accounts and **growing organic audiences — not just scheduling and publishing posts**.
* Strong understanding of platforms such as TikTok, Instagram, Facebook, YouTube, YouTube Shorts, and Reddit.
* Understanding of what drives **reach, engagement, watch time, shares, comments, followers, subscribers, and community growth**.
* Experience creating or helping produce short-form video content.
* Strong writing and communication skills.
* Comfortable writing and publishing blog content.
* Good visual instincts and experience creating graphics and marketing assets.
* Experience with Canva, Figma, Adobe Express, or similar creative tools.
* Creative and curious — someone who naturally looks for new content ideas, trends, and opportunities.
* Comfortable testing new approaches, reviewing performance, and improving based on what works.
* Organized, dependable, and able to manage several types of content at the same time.

### What Success Looks Like

You won't be measured simply by how many posts you publish. We want someone who can help us:

* Grow engaged audiences across our social channels.
* Build active communities people want to participate in.
* Consistently produce useful, engaging content.
* Increase organic reach, engagement, followers, subscribers, and traffic.
* Identify successful content ideas and turn them into more opportunities.
* Provide the broader marketing team with a steady flow of strong creative assets.

### How You'll Work With the Team

You’ll work closely with our other marketing specialists.

Our **Authority & Outreach team** will focus on external communities, outreach, partnerships, reputation, and participating in relevant conversations across Reddit and other platforms.

Your focus will be on **our organic social channels, our owned communities, and the content and creative assets needed to grow them**.