The Founders Circuit publishes three episodes a week. Every episode means an edited audio file, a YouTube video version, show notes, a newsletter, six social media clips, and a guest thank-you sequence. I was doing all of it myself and publishing on a two-week delay — which is death for a podcast that covers fast-moving startup news. I was losing momentum and, honestly, burning out.
I posted on OnlineBestJobs.ph looking for a media production assistant and received 47 applications in 72 hours. The talent pool genuinely surprised me. Several candidates had podcast production portfolios with international clients. The one I hired, Bea, had been producing content for a US tech podcast for two years and already had a production workflow built out in Notion that was better than mine.
Bea joined and within three weeks we went from a two-week backlog to same-day publishing. She edits audio in Descript, creates short-form video clips in CapCut, writes all show notes and newsletter copy, and manages our guest pipeline. Our download numbers have grown 61% since she came on board — not because the content changed, but because the consistency and distribution finally match the quality of the interviews. She is the operational backbone of this show.