I started as a general web developer but kept being pulled toward Shopify. The ecosystem made sense to me — the business logic, the theme architecture, the app integrations — and the more I specialised, the more valuable my time became. I could see that merchants paid well for developers who genuinely understood their platform rather than just knowing enough to get by.
OnlineBestJobs.ph was the first platform where specialising felt rewarded rather than penalised. On generalist job boards, Shopify expertise competed with every other flavour of web development. Here, I could describe exactly what I did and reach merchants who were specifically looking for it. My first project was a Shopify store rebuild for an Australian beauty brand — custom theme development, upsell app integrations, checkout customisation, and a page speed overhaul that took their score from 31 to 87.
That store's conversion rate improved by 22% post-launch and the client left a glowing review that generated my next four clients. I have since built or overhauled stores for merchants in Australia, the UK, and the US across fashion, homewares, pet products, and specialty food. My average project is between three and six weeks and my retainer clients keep me on for ongoing development and CRO work. Shopify is a platform I believe in, the clients I work with are genuinely building things that matter to them, and the income I earn reflects the depth of expertise I have invested years in developing.
